Introduction

This Privacy Policy sets out the details of how Balen Marketing Ltd (“we”, “us”, “our”) as data controller, collects and processes your personal data through the website located at www.thebalenway.com ("the Website").

Balen Marketing Ltd is the registered company that owns The Balen Way brand.For the purposes of this Policy, personal data means any information that can be used to identify an individual whether directly or indirectly.

If you have any questions about this Privacy Policy or require more information concerning our privacy practices please contact us at hello@balenmarketing.com

.Types of Data

We may collect, store and use the following kinds of data about you:

Communication Data that you send to us through the contact forms on the website, or using email, SMS texts, or other messaging systems including social media. The data is processed for communicating with you, record-keeping and where necessary to protect the company in the event of pursuing or defending legal action.

Customer Data that you provide via web forms, telephone or in person, including details of what you purchase from us, dates and details, billing and shipping address, email address and phone number, invoices, and card details. We process this in order to fulfil your orders and also for record keeping.

Computer/Visitor Information is collected when you visit the website and further data may be collected from third parties including, but not limited to, payment processors, advertising networks and analytics services based inside or outside the EU and Britain (for example Stripe, Paypal, Facebook, Google Adwords, Google Analytics). This information may include your IP address, country and city, device and browser type, network information, referral source, duration and frequency of visits, and number of page views and other technical information. The information is gathered by our analytics system. We process this information to better understand your use of our website and its contents and to help us to improve the website, its content and our services.

Marketing Data including your preferences for receiving marketing from us and your preferences for how we communicate with you. We use this data to allow you to participate in any competitions or promotions we may offer, and to allow you to receive relevant information including our email newsletters. We may use the information to help us advertise relevant services and products to you, either on this website or via advertising networks on other websites, including but not limited to Facebook Ads and the Google Display Network. We may also use the information to determine the effectiveness of our advertising.

Application Information - When you apply for a coaching conversation and complete a set of questions relating to your business, including goals, challenges, financial data about the business performance or other information that you choose to provide may be stored in our database. Purpose of this information is to provide appropriate information for a conversation with you prior to suggesting a suitable service/product.

Your information will never be sold, rented or given away to anybody. You can unsubscribe at any time from the mailing list using an "unsubscribe" link at the foot of each email we send.

Special Category and Sensitive Information

Special Category data is defined by the Information Commissioner’s website as data that is more sensitive and needs more protection. This website does not collect data of this nature. Specifically, this website does not collect or process personally identifiable information about race, ethnic origin, politics, religion, trade union membership, genetic data, biometrics, health, or information about people’s sex life or sexual orientation.

Cookies On This Website

This site uses browser cookies for three main purposes.

Functional

To improve your user experience, for example by remembering choices you have made to dismiss pop-up windows for cookie policy and remembering your choice next time you visit. Where a login or form registration is used, your details may be recorded in your cookie to make it easier to complete additional forms, should you so choose. Functional cookies include those for WordPress and associated plugins that provide the user experience.

Performance

To help us optimise the performance of the site, aggregated into reports for example to see how long visitors typically spend on the website and how many pages they typically visit. They are also used to help us understand how well each page performs in terms of conversion rates for different sources of traffic, including among others, search engines, referrals from other sites, Adwords and Facebook. Performance cookies in use include Facebook Pixels, Adwords Conversion Tracking Codes and Google Analytics Code.

Retargeting

Sometimes we may show adverts to people who have visited the website using third-party advertising networks.

You can choose opt out of advertising cookies on the cookie settings page.

Email Messages

When you enter your email address and name, you will be added to our database. We send out regular emails as follows:

None-promotional emails such as business advice and stories

Promotional emails for products and services offered by The Balen Way We may send you occasional information about offers we receive from other firms and partners that we think represent a good investment for your business to help you grow. You will not receive emails unrelated to business from The Balen Way

You will always be able to opt-out of advertising emails using the Unsubscribe button at the bottom of every email.

Disclosure and Sharing of Your Information

We will provide access to your information to our employees, officers, agents, suppliers or subcontractors where reasonably necessary for the purposes required to deliver our services and as laid out in this policy.

In addition, we may disclose information about you to the extent that we are required to do so by law;

In connection with any legal proceedings or prospective legal proceedings;

In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and

To the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Except as provided in this privacy policy, we will not provide your information to third parties.

Financial Transactions

All website financial transactions are handled through payment services providers listed below, with links to their privacy policies.

Stripe - https://stripe.com/gb/privacy

Paypal - https://www.paypal.com/us/webapps/mpp/ua/privacy-full

Storage of Data

Our Website is located within the United Kingdom and we comply with the Internet laws

applicable to the United Kingdom which includes the GDPR. Your data will be processed within the United Kingdom. We may also transfer your data to a third-party service provider which requires your data to be transferred outside of the EEA. Where your data is transferred outside of the EEA by our third-party service providers, we understand that they comply with the following standards relating to the security of your personal data:

Facebook complies with the General Data Protection Regulation and is certified under the Privacy shield for data transfers;

Google complies with the General Data Protection Regulation and is certified under the privacy shield for data transfers. Google also complies with the Payment Card Industry Data Security Standards

Paypal relies on Binding Corporate Rules approved by competent Supervisory authorityStripe is certified under the EU-US Privacy Shield as well as EU Standard Contractual Clauses and Binding Corporate Rules.

Zoom is certified under the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield;

Where we transfer data to parties not listed above that are outside of the EEA then we will ensure that at least one of the following conditions is met:

You have given your express consent;

The country has an approved adequate level of protection for personal data;

It is legally required;

It is authorised by the relevant data protection authority.

Security of your personal data

We take the protection of your personal data seriously and have taken suitable and reasonable steps to protect the personal data we hold from misuse, loss, unauthorised access, and any modification or disclosure.

We limit access to your personal data to those employees, agents, contractor or third parties who have a business need to know. They will only process your data on our instructions and must keep it confidential.

If you are submitting personal data over the internet that you wish to remain private, please note that while attempts are made to secure information transmitted to this site, there are inherent risks in transmitting information across the internet. If you prefer, you can contact us by alternative means using phone or mail.

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

Your Rights

You may request that we provide you any personal information we hold about you. Such requests should be submitted to the Data Protection Officer.

You may opt out from marketing at any time by clicking the ‘unsubscribe’ link at the bottom of any of our marketing emails.

Third party websites

The website contains links to other websites. We are not responsible for the content on these sites, their privacy policies or the data collection of these, or any other, third policy websites.

Changes to this Privacy Statement

The contents of this statement may be altered at any time, at our discretion.